Win-Loss Research

Win-loss research is designed to explore reasons why customers decide to purchase/not purchase a product. Through the use of qualitative or quantitative research win-loss research, MMR can design a research tool that explores a company's sales process by conducting research with your clients and potential customers. Win-loss research can provide great insight into several key aspects of your company's sales process including:
  • Identifying key factors resulting in won/lost business
  • Improving your company's sales process through customer input
  • Better understanding your customers needs