Qualitative Research

Medical Marketing Research, Inc. specializes in qualitative market research. Our team of moderators and interviewers have more than 50 years of combined experience conducting focus groups, one-on-one interviews, telephone depth interviews and more. As full-service healthcare market research specialists with a proven proficiency in qualitative research methodologies, MMRx is committed to providing our clients with insightful qualitative research findings.

  • Determine the landscape of a market
  • Measure new products and concepts
  • Develop and test a marketing creatives
  • Test marketing messages
  • Identify drivers of behavior
  • Understand the decision making process